Consumer product containers

Shorting the contents (see post below re Hellman’s Mayonnaise) isn’t the only thing consumer product manufacturers are doing to annoy me.  I recently tried a new brand of yogurt, which I liked, until I realized that several unnecessary ridges in the container prevented me from extracting all of the contents with my spoon.  Why would a manufacturer do this?  I know that it is important to differentiate one’s product, but why use a method that creates consumer frustration?  Why not just sell a demonstrably better product?

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: